The Challenge
Combine Two Signature Events into One Countywide Culinary Celebration
What we did...
The Visit Lake County Visitors Bureau wanted to amp up the slow, post-holiday season into something really special. The idea? Combine two existing late winter events—Restaurant Week and Libation Trail Month — into one bold, countywide celebration that would boost local dining, spotlight craft beverage makers, and get people out exploring the county. Enter Flavor Festival—a new, month-long event packed with exclusive specials, tastings, and pop-ups across dozens of restaurants, breweries, and distilleries. We developed the campaign identity, messaging, advertising and promotional strategy, which included a digital passport challenge that rewarded diners for checking in at multiple locations.
Our Approach
Collaboration is Key
We built an energetic, discovery-driven campaign that encouraged diners to step out of their routines: try new restaurants, sample local breweries, share experiences with friends, and savor every bite (and sip) along the way.
The neXcas effect
The result?
Thousands of check-ins, record participation, and major buzz for Lake County’s food and drink scene. Flavor Festival didn’t just extend existing efforts—it elevated them into something bigger, bolder, and more delicious.
More Works
Let's Work Together
©2025
Contact Us!
Contact Us!
Let’s create something amazing together! Reach out We’d love to hear about your project and ideas.
The Challenge
Combine Two Signature Events into One Countywide Culinary Celebration
What we did...
The Visit Lake County Visitors Bureau wanted to amp up the slow, post-holiday season into something really special. The idea? Combine two existing late winter events—Restaurant Week and Libation Trail Month — into one bold, countywide celebration that would boost local dining, spotlight craft beverage makers, and get people out exploring the county. Enter Flavor Festival—a new, month-long event packed with exclusive specials, tastings, and pop-ups across dozens of restaurants, breweries, and distilleries. We developed the campaign identity, messaging, advertising and promotional strategy, which included a digital passport challenge that rewarded diners for checking in at multiple locations.
Our Approach
Collaboration is Key
We built an energetic, discovery-driven campaign that encouraged diners to step out of their routines: try new restaurants, sample local breweries, share experiences with friends, and savor every bite (and sip) along the way.
The neXcas effect
The result?
Thousands of check-ins, record participation, and major buzz for Lake County’s food and drink scene. Flavor Festival didn’t just extend existing efforts—it elevated them into something bigger, bolder, and more delicious.
More Works
Let's Work Together
©2025
Contact Us!
Let’s create something amazing together! Reach out We’d love to hear about your project and ideas.
The Challenge
Combine Two Signature Events into One Countywide Culinary Celebration
What we did...
The Visit Lake County Visitors Bureau wanted to amp up the slow, post-holiday season into something really special. The idea? Combine two existing late winter events—Restaurant Week and Libation Trail Month — into one bold, countywide celebration that would boost local dining, spotlight craft beverage makers, and get people out exploring the county. Enter Flavor Festival—a new, month-long event packed with exclusive specials, tastings, and pop-ups across dozens of restaurants, breweries, and distilleries. We developed the campaign identity, messaging, advertising and promotional strategy, which included a digital passport challenge that rewarded diners for checking in at multiple locations.
Our Approach
Collaboration is Key
We built an energetic, discovery-driven campaign that encouraged diners to step out of their routines: try new restaurants, sample local breweries, share experiences with friends, and savor every bite (and sip) along the way.
The neXcas effect
The result?
Thousands of check-ins, record participation, and major buzz for Lake County’s food and drink scene. Flavor Festival didn’t just extend existing efforts—it elevated them into something bigger, bolder, and more delicious.
More Works
Let's Work Together
©2025
Contact Us!
Let’s create something amazing together! Reach out We’d love to hear about your project and ideas.